New RingCentral Published Alert: Important changes to SMS Policies

New RingCentral Published Alert: Important changes to SMS Policies

Dear valued RingCentral customer,

We care about your experience and want to keep you informed about important changes in the SMS landscape. Mobile carriers and aggregators are continuing to take steps to reduce unwanted SMS messages on their networks. This includes new policies, interpretation of policies, and enforcement measures on businesses and traffic they consider to be higher risk.

Please review these updated policies and ensure compliance at https://www.ringcentral.com/legal/sms-mms-content-policies.html.

In addition to the above, T-Mobile has announced the following fines for content and policy violations:
  • Phishing, smishing, and social engineering will result in a $2,000 fine per violation
  • Promotion of illegal activities (anything not legal in all 50 states and federally) including cannabis, marijuana, CBD, and solicitation will result in a $1,000 fine per violation
  • All other violations will result in a $500 fine per violation

These fines will go into effect January 1, 2024, are at carriers’ discretion, and do not exclude other penalties including campaign suspension, service termination, or other fines. Carriers may impose or change penalties at any time with little or no notice.

As a reminder, it is the responsibility of each RingCentral customer to ensure that they are compliant with all SMS policies. Any fines assessed for violation of carrier, aggregator, or other SMS policies will be the customer’s responsibility.

We appreciate your understanding of these industry changes, and are committed to providing you with the support and information you need to navigate these changes seamlessly.

Thank you for choosing RingCentral for your communication needs.

Sincerely,
RingCentral Team